I just cottoned on to Sephora’s win, win “free gift” scheme. I dropped like $100 and got 100 points, which equaled a choice of 1 of 3 loser items, a vanilla cup cake trial sized body wash ( I don’t want to attract men who are turned on by food smells ) a eye shadow that looks like the batch was off a shade, or maybe radioactive, or a tiny trial sized mascara. I go for the travel sized mascara. So, you spend money to get points to get a gift, that Sephora does not pay for, and probably gets paid to offer their product as a gift, as it will be highly visible to everyone at the registers, and gets to go home with the big spenders over an accumulated 100 points.

Who was bold enough to come up with and propose this cheeky scheme ? GENIUS !

I got to come up with a marketing plan like this too. What would yours be ?